Let’s Talk Sauble Beach!

HAVE YOUR SAY!

Recent changes to the ownership and official naming of the 2.4-kilometre stretch of shoreline along Lake Huron, now formally recognized as Saugeen Beach (formerly Sauble Beach), have sparked important conversations about identity, place, and the future of the community. 

This presents a powerful opportunity to thoughtfully shape a new or refreshed brand that reflects the community’s evolution, values, and aspirations. In response, the Town of South Bruce Peninsula is undertaking a Destination Marketing, Branding, and Economic Positioning Strategy for the northern portion of the sand beach and the urban area of Sauble Beach.

Whether you’re a full-time or seasonal resident, a local entrepreneur or business owner, a past or prospective visitor, we want to hear from you!

We invite you to take about 10 minutes to complete this survey and share your perspectives about Sauble Beach as a place to live, work, visit, or do business. 

Your input will guide the Town in shaping a brand refresh, including a new approach to articulating who we are, complemented by new visual assets that embody the Sauble Beach identity.